CCSwimViz Logo Identity

Mission

A good friend of mine developed a web app that makes it easier to find all swim stats. He called me up to see if I could design a logo identity for his web app and I was excited to help out!

Challenges

The goal was to have this logo identity represent both swimming and data/stats. In my mind, swimming makes me think of more organic shapes while data makes me think of geometric shapes. So it was a fun challenge to combine both organic and geometric shapes into a successful identity.

Goal

The goal was to create a logo identity that represented both swimming and data/stats. We wanted it to be easy to identify both parts of the web app-swimming and stats!

Solution

I played around with different organic shapes that represented "swimming." Then I worked on the "data" aspect with bar chart shapes. I thought it would be fun to have the swimmer appear to be swimming in the data, so I used white space to create a wave form. I came up with a few variations before landing on the final design. Overall I am very pleased with how the logo identity turned out and how well it ties together swimming and data.