AUDDIE ALEPRA
Graphic Designer
The Benevolent Butterfly
Mission
The concept of this project was to take a concept I am passionate about and take it further using my creative abilities. It is very important to me to help others and bring happiness into the world as much as I can. I wanted to create an organization that focused on spreading positivity and making a difference for others.
Challenges
The biggest challenge for this project was to create something that doesn't already exist. There are similar foundations and organizations out there, but this specific organization has more of an emphasis on spreading positivity and making a difference.
Goal
The goal of The Benevolent Butterfly is to spread positivity and inspire people to make a difference for others. This organization desires to show people how helping others can make a difference not just for others, but for yourself too.
Solution
I decided to make The Benevolent Butterfly focus on making a difference for others and spreading positivity. Anyone and everyone can make a difference no matter your age or who you are. The power of positivity is underrated. The Benevolent Butterfly has a variety of bright colors and designs meant to bring positive vibes into your life. The Benevolent Butterfly provides a lot of opportunities and suggestions for how you can make a difference and leave the world better than it was found. This is displayed on a website, posters, and merchandise.
Poster Series
Website
Symbol Series
Symbol Decor
Symbol Kaleidoscope
Merchandise
